March 01, 2004

Soft drink is purified tap

Soft drink is purified tap water

remember a conversation I had with Pete Sewell on a train about, ooh,
18 years ago? We joked about the genius of putting water in bottles and
selling it - we were thinking Perrier, which was about the only bottled
water you could get in the UK at the time. The jist of the conversation
was something like "I mean, it's *water*! You can get water out of the
We went on to discuss, in jest, what a great idea it would be to put
Reading tap water in a bottle and sell it, marketing it as exactly what
it was - tap water from Reading.
Of course it was only a matter of time before somebody did this:
"Judith Snyder, brand PR manager for Dasani, confirmed "municipal"
water supplies were used"
What really makes me laugh about this stuff (I've seen it over here),
is that the water is so pure they have to actually *add chemicals to
it* to give it a watery flavor! ``Coca-Cola says "reverse osmosis", "a
technique perfected by Nasa to purify fluids on spacecraft", is then
used to filter the water further before minerals are added to "enhance
the pure taste".''
They go to all the trouble of taking the bastards out, only to have to
put them back in again!!!
What an amazing world! That's why I love it so much - and it's all
thanks to folks like Coca-Cola :-)

Posted by dettifoss at March 1, 2004 02:07 PM